AI Marketing Automation & Campaign Operations Manager

  • Anywhere
  • Full Time 
  • DC Metro / Virginia, Hybrid 

  • Manager / experienced individual contributor

About Global AI Fund

Global AI Fund builds and operates AI-enabled businesses at the intersection of cloud computing, ecommerce, investment, advertising, and automation.

We are building an internal AI-powered marketing and content platform that generates, manages, distributes, measures, and improves content and advertising across LinkedIn, Google, Meta, WordPress, HubSpot, and other channels.

We are looking for someone who can own the operation of this system, not simply use marketing tools.

The Role

The AI Marketing Automation & Campaign Operations Manager will own the day-to-day execution and continuous improvement of our automated marketing, advertising, content, and lead-generation infrastructure.

You will work across paid media, generative AI, CMS operations, CRM workflows, APIs, analytics, and AWS-based automation.

This is a hands-on operating role. You will be expected to take campaigns and workflows from idea through implementation, testing, launch, measurement, optimization, and documentation.

You will work with engineers when engineering is required, but you should be capable of investigating problems yourself, understanding how systems connect, testing integrations, reading technical documentation, and determining whether something actually works.

This is not a traditional social-media-manager or content-coordinator position.

What You Will Own

AI Content & CMS Operations

Operate and improve our AI-powered content workflow, including:

  • Generating and evaluating content using Amazon Bedrock and other LLMs
  • Managing prompts, templates, brand instructions, content metadata, and approvals
  • Coordinating content from generation through storage, approval, distribution, and publication
  • Managing publication to WordPress, LinkedIn, Google, Meta, and other channels
  • Creating structured testing workflows for copy, creative, landing pages, and offers
  • Maintaining quality control so automated output is accurate, useful, on-brand, and appropriate for each platform

Paid Advertising

Own campaign execution across platforms including:

  • Google Ads
  • LinkedIn Ads
  • Meta Ads
  • Amazon Ads where applicable

Responsibilities include campaign setup, audiences, keywords, budgets, bidding, creative testing, conversion tracking, reporting, and optimization.

You should be comfortable being accountable for business results—not merely reporting impressions and clicks.

Marketing Automation & Integrations

Work with our technical team to operate and improve workflows connecting systems including:

  • HubSpot
  • LinkedIn
  • Google
  • Meta
  • WordPress
  • Amazon Web Services
  • Internal CMS and content systems

You will diagnose failed workflows, expired credentials, publishing failures, data synchronization issues, attribution problems, and other operational problems.

You do not need to be a full-time software engineer, but you must be technically capable and willing to learn.

Experience working with APIs, webhooks, JSON, SQL, Python, JavaScript/TypeScript, Lambda, or similar technologies is highly valued.

Lead Generation & CRM

Own the operational connection between marketing activity and the sales pipeline.

This includes:

  • Capturing and routing leads into HubSpot
  • Maintaining campaign and source attribution
  • Synchronizing lead-generation activity from advertising and social platforms
  • Creating audiences and remarketing workflows
  • Measuring lead quality, conversion, CAC, pipeline creation, and revenue
  • Identifying where leads or opportunities are being lost in the funnel

Measurement & Optimization

Build a clear view of what is working.

You should be comfortable working with:

ROAS, CAC, CPA, CPC, CPM, CTR, CVR, LTV, contribution margin, pipeline value, revenue attribution, and payback period.

You will be expected to use these measures to make recommendations and then implement those recommendations.

Reporting without action is not sufficient.

What Success Looks Like

Within your first 30–90 days, we expect you to be able to:

  • Understand and document our existing CMS and marketing automation architecture
  • Independently operate our publishing and campaign workflows
  • Launch and manage campaigns across our principal advertising platforms
  • Establish reliable campaign tracking and reporting
  • Keep HubSpot synchronized with marketing and lead-generation activities
  • Identify broken or inefficient workflows and drive them through resolution
  • Establish a repeatable A/B testing process for messaging, creative, audiences, and landing pages
  • Increase the proportion of routine campaign and content operations handled through automation
  • Produce a clear weekly assessment of what happened, what worked, what failed, and what should happen next

Required Qualifications

We care considerably more about demonstrated execution than credentials.

You should have:

  • 3+ years of relevant experience in performance marketing, growth operations, marketing automation, advertising operations, ecommerce, or a closely related field
  • Hands-on experience operating at least two major advertising platforms
  • Experience managing real advertising budgets and optimizing campaigns based on performance
  • Strong understanding of digital advertising economics and attribution
  • Experience with a CRM such as HubSpot
  • Practical experience using generative AI in a professional workflow
  • Strong spreadsheet and analytical skills
  • Excellent written English and strong attention to detail
  • Ability to independently investigate unfamiliar technical systems and documentation
  • Evidence that you can take responsibility for a deliverable and finish it

Strongly Preferred

Experience with several of the following would make you particularly well suited:

  • Amazon Bedrock
  • AWS Lambda
  • APIs and webhooks
  • HubSpot APIs or workflows
  • LinkedIn Marketing APIs
  • Google Ads API
  • Meta Marketing API
  • WordPress APIs
  • Python, JavaScript/TypeScript, or SQL
  • Canva or programmatic creative-generation workflows
  • Amazon Ads or Amazon Marketplace
  • Ecommerce
  • B2B lead generation
  • AI agents or agentic workflows
  • Automated content publishing
  • LLM evaluation and prompt management

AWS certification is useful but not required. We value demonstrated ability more highly than certification alone.

How We Work

This role requires a high degree of independence.

We expect people on our team to:

  • Show up prepared and on time
  • Respond reliably during agreed working hours
  • Communicate early when something is blocked
  • Keep commitments or renegotiate them before a deadline is missed
  • Test work before declaring it complete
  • Document important systems and decisions
  • Follow through without repeated prompting
  • Ask for help when necessary, but first make a serious attempt to understand the problem
  • Treat colleagues, partners, customers, and vendors professionally

A task is not complete because an email was sent, a campaign was created, or code was deployed. It is complete when the intended business outcome has been verified.

Who Will Do Well Here

You will probably enjoy this role if you see a failed integration, underperforming campaign, or cumbersome manual process and immediately want to understand why it is happening and how to fix it.

You are comfortable moving between a campaign dashboard, HubSpot, an AWS console, API documentation, a spreadsheet, an AI prompt, and a conversation with an engineer.

You don’t need someone to turn every objective into a checklist for you.

You probably will not enjoy this role if you want a position focused primarily on posting social content, producing marketing copy, attending meetings, or waiting for assignments.

Application

Please send your résumé and, in your application, answer these three questions:

  1. Tell us about one paid campaign you personally operated. What was the objective, spend, result, and what did you change based on the data?
  2. Describe one marketing or business process you automated. What systems were involved and what did the automation replace?
  3. A LinkedIn campaign is generating leads, but some leads are not appearing in HubSpot. How would you investigate the problem?

Candidates who advance will be given a short, practical exercise based on a real marketing-automation problem.

 

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